Outstanding Foods
Design System // Analysis // Management
Outstanding Foods creates nutritious, plant-based snacks and meal replacements for health conscious eaters.
Their business had been conducted exclusively online, and they were doing well, but with new product launches on the horizon and significant celebrity-endorsement deals in the works, their site needed a major functional and aesthetic redesign.
Outstanding Foods // PDP
Outstanding Foods // Video Testimonials
Outstanding Foods // Product Carousel
Outstanding Foods // Button Styles
Digital Styleguide
Unifying the interface components was an essential task for bringing Outstanding Foods’ website to a point where redesign could begin in earnest. As I built the digital style-guide, I created modular components to simultaneously develop an interaction library.
Market Analysis
To validate my design decisions for the client, I produced a deep heuristic and visual analysis of the sites of their major competitors, and used it as a reference for the development of the main sections of their product pages.